Real Madrid's brand value has surpassed €10 billion for the first time, according to a report by consultancy KPMG. The Spanish giants have seen their brand value rise from €7.6 billion in 2019 to €10 billion this year.
La Liga teams also saw a boost in their commercial values, with Barcelona and Real Madrid leading the way. Barca's brand value increased from €4.5 billion to €4.8 billion, while Real Madrid's rose from €4.8 billion to €5.3 billion.
Other top performers included Atletico Madrid (€2.8 billion), Valencia (€1.9 billion) and Levante (€1.4 billion).
The report highlights how the pandemic has had a significant impact on football clubs' finances, with many teams experiencing a drop in revenue due to reduced matchday attendances and reduced sponsorship deals.
However, despite these challenges, football clubs continue to be valuable assets for sponsors and investors, with many looking to invest in the sport's future growth and development.
Overall, the report suggests that football remains a lucrative business, and that football clubs will continue to play a key role in driving economic growth and job creation across Europe.